Puma: How It All Started

Puma Shoe

Puma is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories. The company was founded in 1948 by Rudolf Dassler, the brother of Adidas founder Adi Dassler. Puma is one of the world’s leading sportswear brands, with a particular focus on football, running, and motorsports.

Puma’s history can be traced back to the 1920s, when Rudolf and Adi Dassler began making shoes together in their mother’s laundry room. The two brothers had different ideas about the direction the company should take, and in 1948 they split to form their own separate companies. Rudolf Dassler created Puma, while Adi Dassler created Adidas. The two companies have been rivals ever since.

Puma’s early success came in the form of football boots. In the 1950s and 60s, Puma’s boots were worn by some of the biggest names in the sport, including Pele, Eusebio, and George Best. Puma’s boots were known for their lightweight design and superior traction on the pitch. This helped Puma establish itself as a major player in the football market.

In the 1970s, Puma expanded into other sports, such as running and motorsports. The company’s running shoes were worn by many elite athletes, including the legendary runner, Emil Zatopek. Puma also sponsored several Formula One teams, including Ferrari, which helped the brand become associated with speed and performance.

In the 1980s and 90s, Puma continued to expand its product line and grow its presence in the global market. The company introduced new technologies, such as the Puma Cell, which was designed to provide cushioning and support for the feet. Puma also began to focus on fashion, releasing a line of trendy, street-inspired clothing and accessories.

Today, Puma is a global brand with a presence in over 120 countries. The company continues to innovate and push the boundaries of sportswear design, with a particular focus on sustainability and environmental responsibility. Puma has also expanded its focus to include a wide range of sports, such as golf, motorsports, and even sailing.

Puma has also made a strong push into the world of fashion, collaborating with some of the biggest names in the industry, including Alexander McQueen and Rihanna. Puma’s fashion-forward designs and collaborations with influential designers have helped the brand appeal to a wider audience.

In conclusion, Puma is a company with a rich history and a reputation for innovation and performance. From its humble beginnings in a laundry room to its current status as a global sportswear powerhouse, Puma has always been driven by a passion for pushing the boundaries of design and technology. With a strong focus on sustainability and a growing presence in the fashion world, Puma looks set to continue making waves in the industry for years to come.

External links:

  1. https://www.puma.com/about-us
  2. https://www.businessoffashion.com/articles/global-retail/the-rise-of-puma
  3. https://www.forbes.com/companies/puma/?sh=6c6b7e1d20f6
  4. https://www.sportbusiness.com/news/puma-targets-50-of-revenues-from-sustainability-by-2030/